Star athletes back new campaign to promote Poland

A new campaign supported by two high-profile athletes aims to promote Poland and its attractions across Europe.

A new campaign backed by NBA basketball player Jeremy Sochan and star cyclist Katarzyna Niewiadoma aims to promote Poland internationally.

Image courtesy of ProBasket Media

Entitled "Poland: More Than You Expected," the campaign showcases the country's diversity and wealth of opportunities, according to the organisers.

Commissioned by the Polish Tourism Organisation (POT) and the Ministry of Sport and Tourism, the campaign features star cyclist Katarzyna Niewiadoma, winner of the women's Tour de France, and NBA basketball player Jeremy Sochan.

Both internationally recognised, they encourage Europeans to explore Poland’s unique offerings.

Jeremy Sochan i Katarzyna Niewiadoma promują Polskę na świecie https://t.co/dBeBXOW49U

— PROBASKET (@probasketpl) November 13, 2024

Targeting audiences in 11 European countries, the campaign includes a 30-second TV commercial, online promotion and social media efforts.

The main goal is to highlight Poland's natural beauty, rich cuisine, vibrant cities and cultural heritage, the organisers say.

Produced by the MullenLowe Warsaw and Mediahub agencies, the campaign spans Britain, France, Germany, Italy, Spain, the Netherlands, Belgium, the Czech Republic, Austria, Sweden and Hungary.

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Source: probasket.pl, jeremy-sochan.com